PSYCH OF CONSUMERS

PSY425.01

The psychology of consumers and ways of influencing consumer behavior. How knowledge of consumer psychology and behavior is used to develop marketing techniques. How to use consumer psychology in making business decisions; the ethical issues associated with consumer influence. Instructor: Vieth, Robinson, or Staff

Day / Time: 

WF 10:05AM-11:20AM

Location: 

Soc/Psych 127

Instructor: 

Bauer, Monika

Section: 

01