SEM CONSUMER BEHAVIOR

PSY715.01

Examines the development of research in consumer behavior. Major emphasis is given to theoretical developments and empirical research, with a range of articles assigned for each topic. Topics include motivation and personality, perceptual processes, information search, choice processes, attitudes and persuasion, learning, and influence in consumer choice. Instructor: Staff

Day / Time: 

Tu 1:25PM-4:30PM

Location: 

TBA

Instructor: 

Bettman, James

Section: 

01