Professor in the Department of Psychology and Neuroscience and Chair
Education & Training
Ph.D., Duke University 1999
Research in my laboratory investigates the brain mechanisms underlying economic and social decision making; collectively, this research falls into the field of “decision neuroscience” or "neuroeconomics". My laboratory uses fMRI to probe brain function, behavioral assays to characterize individual differences, and other physiological methods (e.g., eye tracking, pharmacological manipulation, genetics) to link brain and behavior. Concurrent with research on basic processes, my laboratory has also investigated the application of new analysis methods for fMRI data, including functional connectivity analyses, pattern classification analyses, and combinatoric multivariate approaches. We have also been applying computational methods to problems in behavioral economics and consumer decision making.
I have also been very active in outreach, mentorship, and educational activities; as examples, I am lead author on the textbook Functional Magnetic Resonance Imaging (Sinauer Associates; 3rd edition in 2014), I teach courses on Decision Neuroscience and Neuroethics, and many of my postdoctoral and graduate trainees (12 as of 2015) lead research laboratories of their own.
Decision making, neuroeconomics, behavioral economics, social cognition, executive function, fMRI
Paulsen, DJ, Carter, RM, Platt, ML, Huettel, SA, and Brannon, EM. "Neurocognitive development of risk aversion from early childhood to adulthood." FRONTIERS IN HUMAN NEUROSCIENCE 5 (January 3, 2012). Full Text
Venkatraman, V, Clithero, JA, Fitzsimons, GJ, and Huettel, SA. "New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences." Journal of Consumer Psychology 22.1 (2012): 143-153. Full Text
Carter, RM, Bowling, DL, Reeck, C, and Huettel, SA. "A distinct role of the temporal-parietal junction in predicting socially guided decisions." Science 336.6090 (2012): 109-111. Full Text
Coutlee, CG, and Huettel, SA. "The functional neuroanatomy of decision making: Prefrontal control of thought and action." Brain Research 1428 (2012): 3-12. Full Text
Kragel, PA, Carter, RM, and Huettel, SA. "What makes a pattern? Matching decoding methods to data in multivariate pattern analysis." Frontiers in Neuroscience NOV (2012). Full Text
Levallois, C, Clithero, JA, Wouters, P, Smidts, A, and Huettel, SA. "Translating upwards: Linking the neural and social sciences via neuroeconomics." Nature Reviews Neuroscience 13.11 (2012): 789-797. Full Text
Paulsen, DJ, Platt, ML, Huettel, SA, and Brannon, EM. "From risk-seeking to risk-averse: the development of economic risk preference from childhood to adulthood. (Published online)" Front Psychol 3 (2012): 313-. Full Text
Yoon, C, Gonzalez, R, Bechara, A, Berns, GS, Dagher, AA, Dubé, L, Huettel, SA, Kable, JW, Liberzon, I, Plassmann, H, Smidts, A, and Spence, C. "Decision neuroscience and consumer decision making." Marketing Letters 23.2 (2012): 473-485. Full Text
Venkatraman, V, and Huettel, SA. "Strategic control in decision-making under uncertainty." European Journal of Neuroscience 35.7 (2012): 1075-1082. Full Text