Gráinne M. Fitzsimons the George C. Lamb, Jr. University Professorship of Business Administration at Duke University's Fuqua School of Business and an associate professor of Psychology and Neuroscience at Duke University.
Her research expertise is in the psychology of human social behavior, especially in selfregulation and interpersonal relationships. Her work has been published in numerous top academic journals such as the Journal of Personality and Social Psychology and Psychological Science. Her research has also been discussed in many popular press outlets such as NPR, CNN, MSNBC, the New York Times, and Wall Street Journal.