Scott Huettel

Scott Huettel

Professor in the Department of Psychology and Neuroscience and Chair

Education & Training

  • Ph.D., Duke University 1999


Research in my laboratory investigates the brain mechanisms underlying economic and social decision making; collectively, this research falls into the field of “decision neuroscience” or "neuroeconomics". My laboratory uses fMRI to probe brain function, behavioral assays to characterize individual differences, and other physiological methods (e.g., eye tracking, pharmacological manipulation, genetics) to link brain and behavior. Concurrent with research on basic processes, my laboratory has also investigated the application of new analysis methods for fMRI data, including functional connectivity analyses, pattern classification analyses, and combinatoric multivariate approaches. We have also been applying computational methods to problems in behavioral economics and consumer decision making.  

I have also been very active in outreach, mentorship, and educational activities; as examples, I am lead author on the textbook Functional Magnetic Resonance Imaging (Sinauer Associates; 3rd edition in 2014), I teach courses on Decision Neuroscience and Neuroethics, and many of my postdoctoral and graduate trainees (12 as of 2015) lead research laboratories of their own.


Decision making, neuroeconomics, behavioral economics, social cognition, executive function, fMRI

Carter, R. McKell, et al. “A distinct role of the temporal-parietal junction in predicting socially guided decisions..” Science (New York, N.Y.), vol. 337, no. 6090, July 2012, pp. 109–11. Epmc, doi:10.1126/science.1219681. Full Text

Yoon, C., et al. “Decision neuroscience and consumer decision making.” Marketing Letters, vol. 23, no. 2, June 2012, pp. 473–85. Scopus, doi:10.1007/s11002-012-9188-z. Full Text

Venkatraman, Vinod, and Scott A. Huettel. “Strategic control in decision-making under uncertainty..” The European Journal of Neuroscience, vol. 35, no. 7, Apr. 2012, pp. 1075–82. Epmc, doi:10.1111/j.1460-9568.2012.08009.x. Full Text

Huettel, Scott A., and Rachel E. Kranton. “Identity economics and the brain: uncovering the mechanisms of social conflict..” Philosophical Transactions of the Royal Society of London. Series B, Biological Sciences, vol. 367, no. 1589, Mar. 2012, pp. 680–91. Epmc, doi:10.1098/rstb.2011.0264. Full Text

Engell, Andrew D., et al. “The fMRI BOLD signal tracks electrophysiological spectral perturbations, not event-related potentials..” Neuroimage, vol. 59, no. 3, Feb. 2012, pp. 2600–06. Epmc, doi:10.1016/j.neuroimage.2011.08.079. Full Text

Paulsen, D. J., et al. “Neurocognitive development of risk aversion from early childhood to adulthood.” Frontiers in Human Neuroscience, no. JANUARY 2012, Jan. 2012, pp. 1–17. Scopus, doi:10.3389/fnhum.2011.00178. Full Text

Venkatraman, V., et al. “New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences.” Journal of Consumer Psychology, vol. 22, no. 1, Jan. 2012, pp. 143–53. Scopus, doi:10.1016/j.jcps.2011.11.008. Full Text

Coutlee, Christopher G., and Scott A. Huettel. “The functional neuroanatomy of decision making: prefrontal control of thought and action..” Brain Research, vol. 1428, Jan. 2012, pp. 3–12. Epmc, doi:10.1016/j.brainres.2011.05.053. Full Text

Kragel, Philip A., et al. “What makes a pattern? Matching decoding methods to data in multivariate pattern analysis..” Frontiers in Neuroscience, vol. 6, Jan. 2012. Epmc, doi:10.3389/fnins.2012.00162. Full Text

Paulsen, David J., et al. “From risk-seeking to risk-averse: the development of economic risk preference from childhood to adulthood..” Front Psychol, vol. 3, 2012. Pubmed, doi:10.3389/fpsyg.2012.00313. Full Text