Tanya L. Chartrand

Tanya L. Chartrand

Roy J. Bostock Marketing Professor

Education & Training

  • Ph.D., New York University 1999

  • M.A., New York University 1996

  • B.S., Santa Clara University 1994


Tanya Chartrand is the Roy J. Bostock Marketing Professor and Professor of Psychology and Neuroscience at Duke University. Her research interests focus on the nonconscious processes influencing emotion, cognition, and behavior. Tanya has published in numerous psychology and consumer behavior journals, including American Psychologist, Psychological Science, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, Advances in Experimental Social Psychology, Journal of Consumer Research, and the Journal of Consumer Psychology. She is on the editorial board of the Journal of Consumer Research, the Journal of Consumer Psychology, Personality and Social Psychology Bulletin, and Social Cognition. Tanya was a co-chair of the 2011 North American Association for Consumer Research Conference and was co-editor of a special issue of Journal of Consumer Psychology on Nonconscious Processes that appeared in 2011. She was also recently on the Executive Committee of the Society of Experimental Social Psychology, chairing the dissertation award, career trajectory award, and membership committees. She received her PhD from New York University in social psychology, and was on the psychology faculty at Ohio State University before joining Duke University. Tanya teaches Market Intelligence and Consumer Behavior to the MBAs, Social Cognition, Research Methods, and Automaticity to the PhDs, and Psychology of Consumers to the undergraduates at Duke.


Social cognition, consumer behavior, automaticity, mimicry

Rim, S, Min, KE, Liu, PJ, Chartrand, TL, and Trope, Y. "The Gift of Psychological Closeness: How Feasible Versus Desirable Gifts Reduce Psychological Distance to the Giver." Personality & Social Psychology Bulletin 45.3 (March 2019): 360-371. Full Text

"Erratum." Journal of Consumer Research 44.5 (February 1, 2018): 1174-1174. Full Text

Brick, DJ, Fitzsimons, GM, Chartrand, TL, and Fitzsimons, GJ. "Coke vs. Pepsi: Brand compatibility, relationship power, and life satisfaction." Journal of Consumer Research 44.5 (February 1, 2018): 991-1014. Full Text

Duffy, KA, Helzer, EG, Hoyle, RH, Fukukura Helzer, J, and Chartrand, TL. "Pessimistic expectations and poorer experiences: The role of (low) extraversion in anticipated and experienced enjoyment of social interaction." Plos One 13.7 (January 2018): e0199146-null. Full Text

Leander, NP, and Chartrand, TL. "On thwarted goals and displaced aggression: A compensatory competence model." Journal of Experimental Social Psychology 72 (September 1, 2017): 88-100. Full Text

Duffy, KA, Harris, LT, Chartrand, TL, and Stanton, SJ. "Women recovering from social rejection: The effect of the person and the situation on a hormonal mechanism of affiliation." Psychoneuroendocrinology 76 (February 2017): 174-182. Full Text

Leander, NP, Kay, AC, Chartrand, TL, and Payne, BK. "An affect misattribution pathway to perceptions of Intrinsic reward." Social Cognition 35.2 (January 1, 2017): 163-180. Full Text

Leander, NP, vanDellen, MR, Rachl-Willberger, J, Shah, JY, Fitzsimons, GJ, and Chartrand, TL. "Is Freedom Contagious? A Self-Regulatory Model of Reactance and Sensitivity to Deviant Peers." Motivation science 2.4 (December 2016): 256-267. Full Text

Shah, AM, Eisenkraft, N, Bettman, JR, and Chartrand, TL. ""Paper or plastic?": How we pay influences post-transaction connection." Journal of Consumer Research 42.5 (January 1, 2016): 688-708. Full Text


Chartrand, TL, and Lakin, J. "Behavioral mimicry as an affiliative response to social exclusion." The Oxford Handbook of Social Inclusion. Ed. CN DeWall. New York: Oxford University Press (OUP), 2013. 268-274.

Fitzsimons, GM, and Anderson, JE. "Interdependent goals and relationship conflict." The Psychology of Social Conflict and Aggression. January 1, 2011. 185-199. Full Text

Chartrand, TL, Fitzsimons, G, and Ferraro, R. "The effects of incidental brand exposure on consumption." Handbook on Brand and Experience Management. Ed. BH Schmitt and DL Rogers. Cheltenham, UK: Edward Elgar Press, 2009. 163-173.

Chartrand, TL, Leander, NP, and Moore, SM. "Mystery moods: Their Origins and Consequences." The Psychology of Goals. Ed. G Moskowitz and H Grant. 2009. 480-504.

Chartrand, TL. "The antecedents and consequences of nonconscious goal pursuit." Handbook of Motivation Science. Ed. J Shah and W Gardner. 2008. 342-355.

Chartrand, TL, and Ashton-James, C. "Subliminal Suggestion." International Encyclopedia of the Social Sciences. Ed. WA Darity JR. Detroit, MI: Macmillan Reference USA, 2008. 201-202.

Chartrand, TL. "Effects of priming and perception on social behavior and goal pursuit." Social psychology and the unconscious: The automaticity of higher mental processes. Ed. JA Bargh. Philadelphia: Psychology Press, 2007. 51-132.

Chartrand, TL, and Bauermeister, R. "Mimicry." The Encyclopedia of Social Psychology. Thousand Oaks, CA: Sage Publications, 2007.

Chartrand, TL, and Fitzsimons, GM. "Friends and Neighbors, Goals and Labors: Interpersonal and Self Regulation." Interpersonal Cognition. Ed. GM Fitzsimons, JY Shah, and JA Bargh. New York: Guilford, 2005. 103-125. (Notes)


Dalton, A, Chartrand, TL, and Finkel, EJ. ""The Depleted Chameleon: Behavioral Contagion and Self-Regulation"." 35th Annual Conference of the Association-for-Consumer-Research. October 25, 2007 - October 28, 2007. Memphis, TN.: ASSOC CONSUMER RESEARCH, January 1, 2008.

Moul, JW. "Preface." Problems in Urology 8.1 (1994): XI+XII+XIII+-.

Selected Grants

Conscious and Non-conscious Goal Pursuit awarded by National Institutes of Health (Principal Investigator). 2003 to 2005