Tanya L. Chartrand

Tanya L. Chartrand

Roy J. Bostock Marketing Distinguished Professor

Education & Training

  • Ph.D., New York University 1999

  • M.A., New York University 1996

  • B.S., Santa Clara University 1994


Tanya Chartrand is the Roy J. Bostock Marketing Professor and Professor of Psychology and Neuroscience at Duke University. Her research interests focus on the nonconscious processes influencing emotion, cognition, and behavior. Tanya has published in numerous psychology and consumer behavior journals, including American Psychologist, Psychological Science, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, Advances in Experimental Social Psychology, Journal of Consumer Research, and the Journal of Consumer Psychology. She is on the editorial board of the Journal of Consumer Research, the Journal of Consumer Psychology, Personality and Social Psychology Bulletin, and Social Cognition. Tanya was a co-chair of the 2011 North American Association for Consumer Research Conference and was co-editor of a special issue of Journal of Consumer Psychology on Nonconscious Processes that appeared in 2011. She was also recently on the Executive Committee of the Society of Experimental Social Psychology, chairing the dissertation award, career trajectory award, and membership committees. She received her PhD from New York University in social psychology, and was on the psychology faculty at Ohio State University before joining Duke University. Tanya teaches Market Intelligence and Consumer Behavior to the MBAs, Social Cognition, Research Methods, and Automaticity to the PhDs, and Psychology of Consumers to the undergraduates at Duke.


Social cognition, consumer behavior, automaticity, mimicry

Shah, A. M., et al. “"Paper or plastic?": How we pay influences post-transaction connection.” Journal of Consumer Research, vol. 42, no. 5, Jan. 2016, pp. 688–708. Scopus, doi:10.1093/jcr/ucv056. Full Text

Yang, L. W., et al. “The influence of gender and self-monitoring on the products consumers choose for joint consumption.” International Journal of Research in Marketing, vol. 32, no. 4, Dec. 2015, pp. 398–407. Scopus, doi:10.1016/j.ijresmar.2015.05.008. Full Text

Duffy, Korrina A., and Tanya L. Chartrand. “The Extravert Advantage: How and When Extraverts Build Rapport With Other People.Psychological Science, vol. 26, no. 11, Nov. 2015, pp. 1795–802. Epmc, doi:10.1177/0956797615600890. Full Text

Hogeveen, Jeremy, et al. “Social Mimicry Enhances Mu-Suppression During Action Observation.Cerebral Cortex (New York, N.Y. : 1991), vol. 25, no. 8, Aug. 2015, pp. 2076–82. Epmc, doi:10.1093/cercor/bhu016. Full Text

Duffy, K. A., and T. L. Chartrand. “Mimicry: Causes and consequences.” Current Opinion in Behavioral Sciences, vol. 3, June 2015, pp. 112–16. Scopus, doi:10.1016/j.cobeha.2015.03.002. Full Text

Wang, Lili, and Tanya L. Chartrand. “Morningness-eveningness and risk taking.The Journal of Psychology, vol. 149, no. 3–4, May 2015, pp. 394–411. Epmc, doi:10.1080/00223980.2014.885874. Full Text

Shepherd, S., et al. “When brands reflect our ideal world: The values and brand preferences of consumers who support versus reject society’s dominant ideology.” Journal of Consumer Research, vol. 42, no. 1, Jan. 2015, pp. 76–92. Scopus, doi:10.1093/jcr/ucv005. Full Text

Yang, L. W., et al. “Distinctively different: Exposure to multiple brands in low-elaboration settings.” Journal of Consumer Research, vol. 40, no. 5, Feb. 2014, pp. 973–92. Scopus, doi:10.1086/673522. Full Text

Wiener, H. J. D., and T. L. Chartrand. “The effect of voice quality on ad efficacy.” Psychology and Marketing, vol. 31, no. 7, Jan. 2014, pp. 509–17. Scopus, doi:10.1002/mar.20712. Full Text

Rim, S. Y., et al. “Seeing others through rose-colored glasses: An affiliation goal and positivity bias in implicit trait impressions.” Journal of Experimental Social Psychology, vol. 49, no. 6, Nov. 2013, pp. 1204–09. Scopus, doi:10.1016/j.jesp.2013.05.007. Full Text


Chartrand, T. L., and G. M. Fitzsimons. “Friends and Neighbors, Goals and Labors: Interpersonal and Self Regulation.” Interpersonal Cognition, edited by G. M. Fitzsimons et al., Guilford, 2005, pp. 103–25.

Chartrand, T. L. “Priming.” The Sage Encyclopedia of Social Science Research Methods, vol. 2, Sage Publications, 2004, pp. 854–55.

Chartrand, T. L. “Consequences of automatic goal pursuit and the case of nonconscious mimicry.” Responding to the Social World: Implicit and Explicit Processes in Social Judgments and Decisions, edited by J. P. Forgas et al., Psychology Press, 2003, pp. 290–305.

Chartrand, T. L. “Nonconscious motivations: Their activation, operation, and consequences.” Self and Motivation:  Emerging Psychological Perspectives, edited by A. Tesser et al., American Psychological Association Press, 2002, pp. 13–41.

Chartrand, T. L. “You’re just a chameleon: The automatic nature and social significance of mimicry.” Natura Automatyzmow (Nature of Automaticity), edited by M. Jarymowicz and R. K. Ohme, IPPAN & SWPS, 2002, pp. 19–23.

Chartrand, T. L., et al. “The activation, pursuit, and consequences of nonconscious goals.” Natura Automatyzmow (Nature of Automaticity), IPPAN & SWPS, 2002, pp. 75–79.

Chartrand, T. L., et al. “Changes in task orientation and self-evaluation across phases of a transition.” Trends and Prospects in Motivation Research, Kluwer Academic Publishers, 2001, pp. 221–37.

Chartrand, T. L., et al. “From Moses to Marcos: Individual differences in the use and abuse of power.” The Use and Abuse of Power:  Multiple Perspectives on the Causes of Corruption, edited by A. Y. Lee-Chai and J. A. Bargh, Psychology Press, 2001, pp. 55–74.

Chartrand, T. L., and J. A. Bargh. “A practical guide to priming and automaticity research.” Handbook of Research Methods in Social and Personality Psychology, edited by H. T. Reis and C. M. Judd, Cambridge University Press, 2000, pp. 253–85.