Tanya L. Chartrand

Tanya L. Chartrand

Roy J. Bostock Marketing Distinguished Professor

Education & Training

  • Ph.D., New York University 1999

  • M.A., New York University 1996

  • B.S., Santa Clara University 1994


Tanya Chartrand is the Roy J. Bostock Marketing Professor and Professor of Psychology and Neuroscience at Duke University. Her research interests focus on the nonconscious processes influencing emotion, cognition, and behavior. Tanya has published in numerous psychology and consumer behavior journals, including American Psychologist, Psychological Science, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, Advances in Experimental Social Psychology, Journal of Consumer Research, and the Journal of Consumer Psychology. She is on the editorial board of the Journal of Consumer Research, the Journal of Consumer Psychology, Personality and Social Psychology Bulletin, and Social Cognition. Tanya was a co-chair of the 2011 North American Association for Consumer Research Conference and was co-editor of a special issue of Journal of Consumer Psychology on Nonconscious Processes that appeared in 2011. She was also recently on the Executive Committee of the Society of Experimental Social Psychology, chairing the dissertation award, career trajectory award, and membership committees. She received her PhD from New York University in social psychology, and was on the psychology faculty at Ohio State University before joining Duke University. Tanya teaches Market Intelligence and Consumer Behavior to the MBAs, Social Cognition, Research Methods, and Automaticity to the PhDs, and Psychology of Consumers to the undergraduates at Duke.


Social cognition, consumer behavior, automaticity, mimicry

Johnson, C. S., et al. “Erratum to The downside of feeling better: Self-regard repair harms performance (Self and Identity, (2008), 7, 3 (262-277), 10.1080/15298860701438414).” Self and Identity, vol. 12, no. 3, May 2013, p. 237. Scopus, doi:10.1080/15298868.2012.742330. Full Text

Yang, L. W., et al. “Stereotyping, affiliation, and self-stereotyping of underrepresented groups in the sales force.” Journal of Personal Selling and Sales Management, vol. 33, no. 1, Jan. 2013, pp. 105–16. Scopus, doi:10.2753/PSS0885-3134330109. Full Text

Chartrand, Tanya L., and Jessica L. Lakin. “The antecedents and consequences of human behavioral mimicry.Annual Review of Psychology, vol. 64, Jan. 2013, pp. 285–308. Epmc, doi:10.1146/annurev-psych-113011-143754. Full Text

Cheng, C. M., et al. “Effect of Self-awareness on Negative Affect Among Individuals with Discrepant Low Self-esteem.” Self and Identity, vol. 11, no. 3, July 2012, pp. 304–16. Scopus, doi:10.1080/15298868.2011.567022. Full Text

Leander, N. Pontus, et al. “You give me the chills: embodied reactions to inappropriate amounts of behavioral mimicry.Psychological Science, vol. 23, no. 7, July 2012, pp. 772–79. Epmc, doi:10.1177/0956797611434535. Full Text

Neal, D. T., and T. L. Chartrand. “Embodied emotion perception: Amplifying and dampening facial feedback modulates emotion perception accuracy.” Social Psychological and Personality Science, vol. 2, no. 6, Nov. 2011, pp. 673–78. Scopus, doi:10.1177/1948550611406138. Full Text

Leander, N. P., et al. “The object of my protection: Shielding fundamental motives from the implicit motivational influence of others.” Journal of Experimental Social Psychology, vol. 47, no. 6, Nov. 2011, pp. 1078–87. Scopus, doi:10.1016/j.jesp.2011.04.016. Full Text

Irastorza, I. G., et al. “Preface.” Journal of Physics: Conference Series, vol. 309, no. 1, Oct. 2011. Scopus, doi:10.1088/1742-6596/309/1/011001. Full Text

Moore, Sarah G., et al. “Affect in the aftermath: how goal pursuit influences implicit evaluations.Cognition & Emotion, vol. 25, no. 3, Apr. 2011, pp. 453–65. Epmc, doi:10.1080/02699931.2010.538598. Full Text

Chartrand, T. L., and G. J. Fitzsimons. “Nonconscious Consumer Psychology.” Journal of Consumer Psychology, vol. 21, no. 1, Jan. 2011, pp. 1–3. Scopus, doi:10.1016/j.jcps.2010.12.001. Full Text