Tanya L. Chartrand

Tanya L. Chartrand

Roy J. Bostock Marketing Distinguished Professor

Education & Training

  • Ph.D., New York University 1999

  • M.A., New York University 1996

  • B.S., Santa Clara University 1994


Tanya Chartrand is the Roy J. Bostock Marketing Professor and Professor of Psychology and Neuroscience at Duke University. Her research interests focus on the nonconscious processes influencing emotion, cognition, and behavior. Tanya has published in numerous psychology and consumer behavior journals, including American Psychologist, Psychological Science, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, Advances in Experimental Social Psychology, Journal of Consumer Research, and the Journal of Consumer Psychology. She is on the editorial board of the Journal of Consumer Research, the Journal of Consumer Psychology, Personality and Social Psychology Bulletin, and Social Cognition. Tanya was a co-chair of the 2011 North American Association for Consumer Research Conference and was co-editor of a special issue of Journal of Consumer Psychology on Nonconscious Processes that appeared in 2011. She was also recently on the Executive Committee of the Society of Experimental Social Psychology, chairing the dissertation award, career trajectory award, and membership committees. She received her PhD from New York University in social psychology, and was on the psychology faculty at Ohio State University before joining Duke University. Tanya teaches Market Intelligence and Consumer Behavior to the MBAs, Social Cognition, Research Methods, and Automaticity to the PhDs, and Psychology of Consumers to the undergraduates at Duke.


Social cognition, consumer behavior, automaticity, mimicry

Leander, N. P., et al. “Mind your mannerisms: Behavioral mimicry elicits stereotype conformity.” Journal of Experimental Social Psychology, vol. 47, no. 1, Jan. 2011, pp. 195–201. Scopus, doi:10.1016/j.jesp.2010.09.002. Full Text

Schroepfer, Kara K., et al. “Use of "entertainment" chimpanzees in commercials distorts public perception regarding their conservation status.Plos One, vol. 6, no. 10, Jan. 2011, p. e26048. Epmc, doi:10.1371/journal.pone.0026048. Full Text Open Access Copy

Chartrand, T. L., et al. “Nonconscious goal pursuit: Isolated incidents or adaptive self-regulatory tool?Social Cognition, vol. 28, no. 5, Oct. 2010, pp. 569–88. Scopus, doi:10.1521/soco.2010.28.5.569. Full Text

Dalton, Amy N., et al. “The schema-driven chameleon: how mimicry affects executive and self-regulatory resources.Journal of Personality and Social Psychology, vol. 98, no. 4, Apr. 2010, pp. 605–17. Epmc, doi:10.1037/a0017629. Full Text

van Baaren, Rick, et al. “Where is the love? The social aspects of mimicry.Philosophical Transactions of the Royal Society of London. Series B, Biological Sciences, vol. 364, no. 1528, Aug. 2009, pp. 2381–89. Epmc, doi:10.1098/rstb.2009.0057. Full Text

Ashton-James, C. E., and T. L. Chartrand. “Social cues for creativity: The impact of behavioral mimicry on convergent and divergent thinking.” Journal of Experimental Social Psychology, vol. 45, no. 4, July 2009, pp. 1036–40. Scopus, doi:10.1016/j.jesp.2009.04.030. Full Text

Pontus Leander, N., et al. “Moments of weakness: the implicit context dependencies of temptations.Personality & Social Psychology Bulletin, vol. 35, no. 7, July 2009, pp. 853–66. Epmc, doi:10.1177/0146167209334784. Full Text

Chartrand, T. L., and R. van Baaren. “Chapter 5 Human Mimicry.” Advances in Experimental Social Psychology, vol. 41, Mar. 2009, pp. 219–74. Scopus, doi:10.1016/S0065-2601(08)00405-X. Full Text

Ashton-James, Claire E., et al. “Who I am depends on how I feel: the role of affect in the expression of culture.Psychological Science, vol. 20, no. 3, Mar. 2009, pp. 340–46. Epmc, doi:10.1111/j.1467-9280.2009.02299.x. Full Text

Ferraro, R., et al. “The power of strangers: The effect of incidental consumer brand encounters on brand choice.” Journal of Consumer Research, vol. 35, no. 5, Feb. 2009, pp. 729–41. Scopus, doi:10.1086/592944. Full Text