Tanya L. Chartrand

Tanya L. Chartrand

Roy J. Bostock Marketing Distinguished Professor

Education & Training

  • Ph.D., New York University 1999

  • M.A., New York University 1996

  • B.S., Santa Clara University 1994


Tanya Chartrand is the Roy J. Bostock Marketing Professor and Professor of Psychology and Neuroscience at Duke University. Her research interests focus on the nonconscious processes influencing emotion, cognition, and behavior. Tanya has published in numerous psychology and consumer behavior journals, including American Psychologist, Psychological Science, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, Advances in Experimental Social Psychology, Journal of Consumer Research, and the Journal of Consumer Psychology. She is on the editorial board of the Journal of Consumer Research, the Journal of Consumer Psychology, Personality and Social Psychology Bulletin, and Social Cognition. Tanya was a co-chair of the 2011 North American Association for Consumer Research Conference and was co-editor of a special issue of Journal of Consumer Psychology on Nonconscious Processes that appeared in 2011. She was also recently on the Executive Committee of the Society of Experimental Social Psychology, chairing the dissertation award, career trajectory award, and membership committees. She received her PhD from New York University in social psychology, and was on the psychology faculty at Ohio State University before joining Duke University. Tanya teaches Market Intelligence and Consumer Behavior to the MBAs, Social Cognition, Research Methods, and Automaticity to the PhDs, and Psychology of Consumers to the undergraduates at Duke.


Social cognition, consumer behavior, automaticity, mimicry

Chartrand, T. L., et al. “Automatic effects of anthropomorphized objects on behavior.” Social Cognition, vol. 26, no. 2, Dec. 2008, pp. 198–209. Scopus, doi:10.1521/soco.2008.26.2.198. Full Text

Ferraro, R., et al. The effects of incidental brand exposure on consumption. Dec. 2008, pp. 163–73.

Chartrand, T. L., et al. “Nonconscious goals and consumer choice.” Journal of Consumer Research, vol. 35, no. 2, Aug. 2008, pp. 189–201. Scopus, doi:10.1086/588685. Full Text

Lakin, Jessica L., et al. “I am too just like you: nonconscious mimicry as an automatic behavioral response to social exclusion.Psychological Science, vol. 19, no. 8, Aug. 2008, pp. 816–22. Epmc, doi:10.1111/j.1467-9280.2008.02162.x. Full Text

Fitzsimons, G. M., et al. “Automatic effects of brand exposure on motivated behavior: How Apple makes you "think different".” Journal of Consumer Research, vol. 35, no. 1, June 2008, pp. 21–35. Scopus, doi:10.1086/527269. Full Text

Tanner, R. J., et al. “Of chameleons and consumption: The impact of mimicry on choice and preferences.” Journal of Consumer Research, vol. 34, no. 6, Apr. 2008, pp. 754–66. Scopus, doi:10.1086/522322. Full Text

Johnson, C. S., et al. “The downside of feeling better: Self-regard repair harms performance.” Self and Identity, vol. 7, no. 3, Jan. 2008, pp. 262–77. Scopus, doi:10.1080/15298860701438414. Full Text

Chartrand, T. L., et al. “Nonconscious relationship reactance: When significant others prime opposing goals.” Journal of Experimental Social Psychology, vol. 43, no. 5, Sept. 2007, pp. 719–26. Scopus, doi:10.1016/j.jesp.2006.08.003. Full Text

Ashton-James, C., et al. “Mimicry and me: The impact of mimicry on self-construal.” Social Cognition, vol. 25, no. 4, Aug. 2007, pp. 518–35. Scopus, doi:10.1521/soco.2007.25.4.518. Full Text

Finkel, Eli J., et al. “High-maintenance interaction: inefficient social coordination impairs self-regulation.Journal of Personality and Social Psychology, vol. 91, no. 3, Sept. 2006, pp. 456–75. Epmc, doi:10.1037/0022-3514.91.3.456. Full Text