Tanya L. Chartrand

Tanya L. Chartrand

Roy J. Bostock Marketing Distinguished Professor

Education & Training

  • Ph.D., New York University 1999

  • M.A., New York University 1996

  • B.S., Santa Clara University 1994


Tanya Chartrand is the Roy J. Bostock Marketing Professor and Professor of Psychology and Neuroscience at Duke University. Her research interests focus on the nonconscious processes influencing emotion, cognition, and behavior. Tanya has published in numerous psychology and consumer behavior journals, including American Psychologist, Psychological Science, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, Advances in Experimental Social Psychology, Journal of Consumer Research, and the Journal of Consumer Psychology. She is on the editorial board of the Journal of Consumer Research, the Journal of Consumer Psychology, Personality and Social Psychology Bulletin, and Social Cognition. Tanya was a co-chair of the 2011 North American Association for Consumer Research Conference and was co-editor of a special issue of Journal of Consumer Psychology on Nonconscious Processes that appeared in 2011. She was also recently on the Executive Committee of the Society of Experimental Social Psychology, chairing the dissertation award, career trajectory award, and membership committees. She received her PhD from New York University in social psychology, and was on the psychology faculty at Ohio State University before joining Duke University. Tanya teaches Market Intelligence and Consumer Behavior to the MBAs, Social Cognition, Research Methods, and Automaticity to the PhDs, and Psychology of Consumers to the undergraduates at Duke.


Social cognition, consumer behavior, automaticity, mimicry

Chartrand, Tanya L., et al. “Linking automatic evaluation to mood and information processing style: consequences for experienced affect, impression formation, and stereotyping.Journal of Experimental Psychology. General, vol. 135, no. 1, Feb. 2006, pp. 70–77. Epmc, doi:10.1037/0096-3445.135.1.70. Full Text

Smith, N. Kyle, et al. “Being bad isn't always good: affective context moderates the attention bias toward negative information.Journal of Personality and Social Psychology, vol. 90, no. 2, Feb. 2006, pp. 210–20. Epmc, doi:10.1037/0022-3514.90.2.210. Full Text

Aarts, H., et al. “Social stereotypes and automatic goal pursuit.” Social Cognition, vol. 23, no. 6, Dec. 2005, pp. 465–90. Scopus, doi:10.1521/soco.2005.23.6.465. Full Text

Van Baaren, R., and T. L. Chartrand. “Nonconscious imitation has consequences that go beyond the dyad.” Aisb’05 Convention: Social Intelligence and Interaction in Animals, Robots and Agents  Proceedings of the 3rd International Symposium on Imitation in Animals and Artifacts, Dec. 2005, pp. 128–32.

Chartrand, T. L. “The role of conscious awareness in consumer behavior.” Journal of Consumer Psychology, vol. 15, no. 3, Jan. 2005, pp. 203–10. Scopus, doi:10.1207/s15327663jcp1503_4. Full Text

Aarts, H., et al. “Stereotype activation and goal priming.” Social Cognition, 2005.

Van Baaren, Rick B., et al. “The forest, the trees, and the chameleon: context dependence and mimicry.Journal of Personality and Social Psychology, vol. 86, no. 3, Mar. 2004, pp. 453–59. Epmc, doi:10.1037/0022-3514.86.3.453. Full Text

van Baaren, R., et al. “The forest, the trees, and the chameleon: Context dependency and nonconscious mimicry.” Journal of Personality and Social Psychology, vol. 86, 2004, pp. 453–59.

Cheng, Clara Michelle, and Tanya L. Chartrand. “Self-monitoring without awareness: using mimicry as a nonconscious affiliation strategy.Journal of Personality and Social Psychology, vol. 85, no. 6, Dec. 2003, pp. 1170–79. Epmc, doi:10.1037/0022-3514.85.6.1170. Full Text

Lakin, JL, Jefferis, VE, Cheng, CM, and Chartrand, TL. "The chameleon effect as social glue: Evidence for the evolutionary significance of nonconscious mimicry." Journal of Nonverbal Behavior 27.3 (September 1, 2003): 145-162. (Review) Full Text