Tanya L. Chartrand

Tanya L. Chartrand

Roy J. Bostock Marketing Distinguished Professor

Education & Training

  • Ph.D., New York University 1999

  • M.A., New York University 1996

  • B.S., Santa Clara University 1994


Tanya Chartrand is the Roy J. Bostock Marketing Professor and Professor of Psychology and Neuroscience at Duke University. Her research interests focus on the nonconscious processes influencing emotion, cognition, and behavior. Tanya has published in numerous psychology and consumer behavior journals, including American Psychologist, Psychological Science, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, Advances in Experimental Social Psychology, Journal of Consumer Research, and the Journal of Consumer Psychology. She is on the editorial board of the Journal of Consumer Research, the Journal of Consumer Psychology, Personality and Social Psychology Bulletin, and Social Cognition. Tanya was a co-chair of the 2011 North American Association for Consumer Research Conference and was co-editor of a special issue of Journal of Consumer Psychology on Nonconscious Processes that appeared in 2011. She was also recently on the Executive Committee of the Society of Experimental Social Psychology, chairing the dissertation award, career trajectory award, and membership committees. She received her PhD from New York University in social psychology, and was on the psychology faculty at Ohio State University before joining Duke University. Tanya teaches Market Intelligence and Consumer Behavior to the MBAs, Social Cognition, Research Methods, and Automaticity to the PhDs, and Psychology of Consumers to the undergraduates at Duke.


Social cognition, consumer behavior, automaticity, mimicry

Lakin, Jessica L., and Tanya L. Chartrand. “Using nonconscious behavioral mimicry to create affiliation and rapport.Psychological Science, vol. 14, no. 4, July 2003, pp. 334–39. Epmc, doi:10.1111/1467-9280.14481. Full Text

van Baaren, Rick B., et al. “It takes two to mimic: behavioral consequences of self-construals.Journal of Personality and Social Psychology, vol. 84, no. 5, May 2003, pp. 1093–102. Epmc, doi:10.1037/0022-3514.84.5.1093. Full Text

Smith, N. Kyle, et al. “May I have your attention, please: electrocortical responses to positive and negative stimuli.Neuropsychologia, vol. 41, no. 2, Jan. 2003, pp. 171–83. Epmc, doi:10.1016/s0028-3932(02)00147-1. Full Text

Chartrand, T. L., and C. M. Cheng. “The role of nonconscious goal pursuit in hope.” Psychological Inquiry, vol. 13, no. 4, Dec. 2002, pp. 290–94.

Fitzsimons, G. J., et al. “Non-conscious influences on consumer choice.” Marketing Letters, vol. 13, no. 3, 2002, pp. 267–77.

Fitzsimons, GJ, Hutchinson, JW, Williams, P, Alba, JW, Chartrand, TL, Huber, J, Kardes, FR, Menon, G, Raghubir, P, Russo, JE, Shiv, B, and Tavassoli, NT. "Non-Conscious Influences on Consumer Choice." Marketing Letters 13.3 (2002): 269-279. Full Text

Chartrand, T. L., and J. A. Bargh. “The chameleon effect: the perception-behavior link and social interaction.Journal of Personality and Social Psychology, vol. 76, no. 6, June 1999, pp. 893–910. Epmc, doi:10.1037//0022-3514.76.6.893. Full Text

Bargh, J. A., and T. L. Chartrand. “The unbearable automaticity of being.” American Psychologist, vol. 54, no. 7, Jan. 1999, pp. 462–79. Scopus, doi:10.1037/0003-066X.54.7.462. Full Text

Chartrand, T., et al. “When manipulation backfires: The effects of time delay and requester on the foot-in-the-door technique.” Journal of Applied Social Psychology, vol. 29, no. 1, Jan. 1999, pp. 211–21. Scopus, doi:10.1111/j.1559-1816.1999.tb01382.x. Full Text

Byrne, R. W., and A. E. Russon. “Learning by imitation: a hierarchical approach.The Behavioral and Brain Sciences, vol. 21, no. 5, Oct. 1998, pp. 667–84. Epmc, doi:10.1017/s0140525x98001745. Full Text