Seminar in Consumer Behavior

PSY 715

Examines the development of research in consumer behavior. Major emphasis is given to theoretical developments and empirical research, with a range of articles assigned for each topic. Topics include motivation and personality, perceptual processes, information search, choice processes, attitudes and persuasion, learning, and influence in consumer choice. Instructor: Staff
Cross-Listed As
  • BA 962
Typically Offered
Fall Only