The Psychology of Consumers

PSY 425

The psychology of consumers and ways of influencing consumer behavior. How knowledge of consumer psychology and behavior is used to develop marketing techniques. How to use consumer psychology in making business decisions; the ethical issues associated with consumer influence. Prerequisite: Prior course in Psychology. Instructor: Bauer, Vieth, or staff
Curriculum Codes
  • EI
  • SS
Typically Offered
Fall Only