Social Psychology of Business

PSY 426

Application of social psychological principles to the understanding of how businesses respond to significant environmental change. Focus on multinational firms to allow for consideration of cross-cultural influences. Recommended prerequisite: Psychology 104/Sociology 104 or a Markets and Management course. Instructor: Houde, Weitzel, or staff
Curriculum Codes
  • CCI
  • SS
Typically Offered
Fall and/or Spring